Traditional advertising might be near to it’s end. Everything is content. Brands tussle for responsiveness on digital platforms to gain recognition in the market through various kinds of content. The new metrics of advertising have become clicks, views, and likes.
The old ad agency methods came crashing upon the arrival of social media facilitated by easy internet accessibility. The shrinking attention spans and the digital dominance took over, changing the nature of how brands communicate with their customers. Advertising messages shown on the television started to become irrelevant and forgettable.
The uproar of digitalization has eliminated genericization in advertising. Brands have resorted to creative, memorable, persuasive, and consistent content strategies for advertising. The marketers are in dire need to ditch the dichotomy of brand awareness in the market in terms of “yes or no” and adapt to variations of content to gain brand loyalty.
Listicles
Lists are eye-catching, easy to go through, and memorable. Social media and magazines online are swamped with articles titled “7 Ways to …” or “10 Things…” that gain substantial traffic. Including relevant GIFs and photos will help the listicle make more interactive.
Infographics
Infographics present concise data using relevant graphic designs and clip arts. These are digital pamphlets viewed more than most forms of content. Placement and the message are the keys to creating an attractive infographic.
Opinion Posts
The tonality of such posts is stronger and expressive than your usual blog posts. An occasional rant post will get more reads and shares. Be civil and informative despite the cathartic tone. Opinion posts will work better when you already have an established social media presence.
Podcasts
Podcasts are a time-consuming form of content that requires input from the content creators and contributions from the listeners. Bank in on a reasonably popular media publication to get heard. You have the liberty to fit in a lot of content and convey your brand perspectives on an audio medium against written content.
Memes
Memes are everywhere. Memes are hilarious. Memes become viral. Creating a meme requires a template in the form of a quirky or funny picture and few words to give context to the picture.
So, let’s brush our writing and visualization skills on popular forms of content that ought to drive more traction and value to the content.